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Firefox bloque les Cookies – Comment ça affecte les annonceurs?
Firefox bloque les Cookies – Comment cela affecte les annonceurs? Firefox a récemment annoncé que sa prochaine version bloquerait les cookies par défaut et cela a suscité de nombreuses discussions au...
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Concentrer ses efforts pour favoriser une croissance importante de la...
Étude de cas: Le commerce électronique B2B Le Défi: Il y a quelques années, un grand organisateur de rencontres B2B nous a contacté pour améliorer l’efficacité de ses campagnes PPC. À ce moment, les...
View ArticleCase Study – 125% increase in performance when optimizing online display ads...
125% increase in performance when optimizing online display ads for viewability You are here: Home / Insights Mediative’s client, a large company specializing in land development, wanted to increase...
View ArticleCase Study – Native tool on LesPAC’s mobile app drives eCPA 3x lower than the...
Native tool on LesPAC’s mobile app drives eCPA 3x lower than the industry benchmark for Desjardins Insurance You are here: Home / Insights Desjardins Insurance wanted to revive their performance in...
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Random Acts of Google: Right Rail Ads Deprecated, Just Now
Random Acts of Google: Right Rail Ads Deprecated, Just Now Late last week, after 4pm Pacific Time for most of us, Google rolled out an update that deprecates all ads on the right rail desktop searches,...
View ArticleLesPAC.com renews their trust in Mediative
LesPAC.com renews their trust in Mediative Mediative is pleased to announce that its partnership with LesPAC.com, one of the most viewed classified advertising site in Quebec, has been renewed....
View ArticleWhitepaper – How do consumers conduct searches on Google using a mobile device?
How do consumers conduct searches on Google using a mobile device?Insights for businesses to rank higher, and drive more mobile clicks You are here: Home / Insights More than half of the searches...
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Where do you look precisely when you shop in a store? Neuro-marketing and...
Where do you look precisely when you shop in a store? Neuro-marketing and eye-tracking at Dx3 For two days over March 2nd and 3rd, 2016, Toronto’s Metro Convention Centre became home to Dx3 – Canada’s...
View ArticleCoverage of Mediative’s research on display ad viewability in eWebresults’...
Coverage of Mediative‘s research on display ad viewability in eWebresults’ SEOPodcast Earlier this year, Mediative released an eye-tracking study looking at online display ad viewability and...
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Only one month to go until the Canadian Internet Marketing Conference (CIMC)!
Only one month to go until the Canadian Internet Marketing Conference (CIMC)! It’s only a month to go until the Canadian Internet Marketing Conference (CIMC) in Squamish, BC! Mediative is going to be...
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Infographic – How do consumers conduct searches on Google using a mobile device?
How do consumers conduct searches on Google using a mobile device? Mediative conducted an eye-tracking research looking at the search behaviour of consumers on Google on a mobile device. Here is a...
View ArticleMediative reveals key findings to help businesses and brands adapt to the...
Mediative reveals key findings to help businesses and brands adapt to the mobile search reality Toronto, ON – March 22, 2016 – Mediative, one of Canada’s leading integrated advertising and digital...
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Case Study – PPC generates a 202% increase in leads for a well known car...
PPC generates a 202% increase in leads for a well known car sales website You are here: Home / Insights Mediative’s client, a well known US-based car sales website, wanted to get the most leads...
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Up close and personal with Rebecca Maynes
Up close and personal with Rebecca Maynes #CICM2016 is just around the corner (April 17th and 18th) and we caught up with Rebecca Maynes, Manager of Content Marketing and Research at Mediative, who...
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Google local pack : gas prices are coming!
Google local pack : gas prices are coming! No need to look at the price of the gas when you pass in front of a gas station to find the cheapest one for the next time you’ll need to fill your tank....
View ArticleCase Study – SEO drives a 185% increase in organic traffic for a well-known...
SEO drives a 185% increase in organic traffic for a well-known car sales website You are here: Home / Insights Mediative’s client, a well known US-based car sales website, wanted to see a larger...
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Were you part of Mediative’s eye-tracking tests at CIMC?
Were you part of Mediative’s eye-tracking tests at CIMC? Mediative, one of North America’s leading digital marketing agencies, attended the Canadian Internet Marketing Conference (#CIMC2016) in...
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Google Summit 2016 – Recap of topics
Google Summit 2016 – Recap of topics This year’s Google Summit revealed new tools and redesigns, and it gave a sense of where Google is focusing its attention for this year. It’s all about mobile, and...
View ArticleeBook – Local search marketing success kit
Local search marketing success kit You are here: Home / Insights Local search is one of the most effective digital marketing channels for local businesses. Customers who are searching locally are...
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Will your business be open or closed on Canada Day?
Will your business be open or closed on Canada Day? Or, more to the point, will your customers know whether you will be open or closed? With Canada Day approaching, many local businesses will be giving...
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